At UDC25, Fawaz Ibrahim took the stage with PROMPTcraft: Designing the Future with Words — a talk that felt less like a lecture and more like a story. He began with fire — how it transformed humanity — and drew a parallel to prompts: the new spark powering our age of AI.
He introduced his PROMPT Framework, a simple but powerful way to think about designing with words:
P – Purpose → Define what you want clearly.
R – Role → Tell AI who it should be (designer, strategist, mentor).
O – Outcome → Describe the exact result you expect.
M – Method → Guide how to reach it (step-by-step, creative, structured).
P – Parameters → Add constraints (tone, style, format, limits).
T – Tone → Inject feeling, originality, or cultural angle.
More than just techniques, he reminded designers that Africa has always been a continent of storytellers — and that same strength is what makes us natural “promptcrafters.” His session left the audience seeing prompts not just as commands to a machine, but as the language of possibility.
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